A new way to measure word-of-mouth marketing
From: McKinsey Quarterly
Category: Business
04/19/2010 (4 h 9 m ago)
Assessing its impact as well as its volume will help companies take better advantage of buzz.
Read more on the McKinsey Quarterly >
Topics:
Marketing
Audio
Retail & Consumer Goods
Read more on the McKinsey Quarterly >
Topics:
Marketing
Audio
Retail & Consumer Goods
The contents of this article belong to the individual publisher.
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